“Words cannot only create emotions, they create actions. And from our actions flow the results of our lives.” (Tony Robbins). Now read it back one more time. Does this idea resonate with you? Have you ever experienced the joy of words, maybe upon your first job offer from a company you knew was the perfect fit for you? Or in the card your partner picked out for your anniversary, just for you? Couldn’t you feel the love jumping off the card stock making your heart beat a bit faster and a tear come to your eye? How about the flip side? Have you ever experienced the wrath of words, during a heated argument perhaps? Words hold power. Words are the vessels that enable us to express our inner most selves, feelings and ideas. Without words we are…. Nothing. Whenever you speak or write to express yourself you must choose your words wisely. I bet you haven’t heard that before, right?
In the business world words hold a lot of weight. Words can leverage a company and create their brand story. Words can also destroy a company if not chosen correctly. Now I know what you’re thinking… words? How can words have so much control over an organization? Well- inwardly speaking, positive communication between your staff is key to overall department and company success. If you don’t have a cohesive group of people who work for you and can communicate with each other effectively it affects the customers you work with, the productivity within each department and the bottom-line dollar of your business. Outwardly, words play an immense role in your marketing tactics and campaigns. If you choose the wrong words you won’t connect with your target audience. Remember: connectivity and continued engagement to your current and future (*fingers crossed*) customer base is key to company growth. Speak to them, NOT at them. Words allow you to be open with your audience about who you are, what you do and how you can help them with the services and products you offer.
Do you have a blog that speaks to your audience? Do you engage them with exciting, fresh and new topics on a daily, or at least, weekly basis? Are your blogs directly linked to your marketing campaigns? Does your blog speak in your brand voice? If you answered NO to any of these questions don’t worry! I can help! Even if you have an existing blog that needs a revamp and refresh, I am your girl! Contact me today for all your blog and content creation needs.